Movella

Movella digitizes movement through creating products in a wide swathe of industries spanning entertainment, sports, health and industrial markets. The company’s innovative expertise lies in bringing together leaders in the sensing, capturing, and analysis of motion. I designed the new brand identity and logotype to reflect the confluence of data and engineering with the inherent organic nature of movement. A series of graphic patterns were also created to communicate movement, some more analogue, fluid and organic while others are digital and evoke hard data. The monogram in fact is a reflection of that tension between the analogue and digital. The visual identity layers both together, in a spirited color palette, paired with bold photography.