Van Metre

As a foundational part of rebranding the 60 year old real estate company, Van Metre, we aligned their various sub companies under one parent brand. We, along with the client, felt strongly that the founder’s signature should stay as the logo, so we set to work to refine it. I collaborated with and art directed the lettering artist, Parvina Gilliam, to create the final mark. The brand identity covered the Van Metre family of companies across all touchpoints, including signage, experiential design center and corporate office, collateral, and sales packages.